Discovering a mouthwatering batch of beer can take months of trial and error through research and experimentation. Breweries work to meet the standards of their upheld reputation, as well as, strive for new, distinctive and delectable beer flavors. Brewing companies participating and sponsoring in (local and global) beer festivals establish an effective form of promotional advertisement.
Coconut Grove held its annual Grovetoberfest in Peacock Park on October 15.
Grovetoberfest’s coordination with media was visible through its multiple forms of promotion and advertisement. The event used its website, Grovetoberfest, to provide an abundance of information on the event. Early bird, general admission and VIP tickets were available for purchase on the site for a limited time. I knew I was going to attend the event, but didn’t buy a ticket through the Grovetoberfest site. I waited and anticipated the possibility of tickets to pop up as a daily deal on Living Social I was able to purchase a VIP ticket through the discount website for $44 (a $45 promotional value).
Beer Universe provided guests with a free iphone application specifically for Grovetoberfest. The application enabled guests to view the different breweries and beer selection present during the festival. Audience participation is encouraged and made possible through the application. Beer Universe states, “We want to introduce our users to a wider universe of beer and the brewers, and products. Through our constructive forum, we’ve been able to connect individuals from around the globe to come together and discuss beer.” Votes are distributing into three categories for choosing the most desirable Domestic, Import and Wild Card beer. The voting process gives guests a reason, which instills a drive to download the free application. Grovetoberfest’s website provides a for downloading and using the application and even displays a photo montage.
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